The largest driver of revenue in Las Vegas nightlife and daylife is champagne. The opportunity heading into pool season was to develop a campaign for Wet Republic, The Ultra Pool at MGM Grand, which would secure a sponsorship with one of the increasingly competitive champagne brands.

Champagne Season

Trade in your parka and hot cocoa for a bikini and a mimosa. Spring’s warm and sunny weather invites you to enjoy Wet Republic Ultra Pool, where there’s a champagne experience for everyone, whether you’re looking to splash to the music, get some poolside beauty sips or just catch some sprays. So get out of those winter clothes and slip into your swimsuit and head to Wet Republic today!

Outdoor

To make add more visual impact and get some additional attention in strategically targeted markets in Los Angelos, we added extensions to already provocative 60′ x 20′ static billboards.

Behind the Scenes